Production Weekly Reports May 2011 Start?

Zack Parks writes in about a tweet that Production Weekly sent out last night  :

@prodweek Hearing that @SonyPicturse is planning to put Ivan Reitman's “Ghostbusters 3” into production in May 2011. #whoyagonnacall

If No Strings Attached (Ivan Reitman's film with Ashton Kutcher and Natalie Portman) bombs, we as Ghostbusters fans are in trouble. Ashton, as we all know, has not had a good box-office track record. I mean, the man's last big hit was Valentine's Day, but it had a major A-list ensemble cast to work with.

As did Year One. And quite possibly, Yogi Bear (considering it's being released alongside TRON: Legacy). How did so many GB alumni (besides Sigourney Weaver, Ernie Hudson, Annie Potts and Rick Moranis) get involved in risky (and in some opinions bad) movies??

Now Production Weekly is a fairly respected professional film industry news source, however a year and a half ago they listed Ghostbusters 3 in production as a Judd Apatow film, which was later proved to be a bit preemptive. Admittedly, the mistake may have been Cinema Blend's.

As for Zack's worries about No Strings and Yogi Bear, call me an optimist but I don't have the same qualms. Sony wants this movie now, and if they're going to get it and revive the franchise, they're stuck with the original property owners for this last round, regardless of their other projects right now.

Besides, they're setting up Yogi to be one of the only kid's players around Christmas so it's bound to rake some cash, and No Strings will be floating around come Valentine's Day weekend, which can mean good money.